Broadcasts Overview
The Broadcasts feature in Convers8 allows your business to send WhatsApp messages to multiple customers at once — ideal for promotions, announcements, updates, or important alerts. Broadcasts are powered by WhatsApp-approved message templates, ensuring compliance and reliability across all communications.
What Are Broadcasts?
A broadcast is a one-to-many message that delivers the same content to a selected list of recipients. Unlike one-on-one chats, broadcasts are non-interactive until the customer replies — once they do, the conversation automatically becomes a ticket, where your AI or human agents can take over.
Typical Use Cases
- Marketing campaigns and special offers
- Payment or delivery notifications
- Appointment or event reminders
- Service announcements or updates
- Customer satisfaction surveys
💡 Example: Send a “Holiday Discount” message to all customers in your “VIP Customers” broadcast list, scheduled for next Friday at 10:00 AM.
Why Use Broadcasts?
Broadcasts help you scale personalized communication without losing context or compliance.
| Benefit | Description |
|---|---|
| Efficiency | Send messages to hundreds or thousands of recipients with one click. |
| Automation | You can schedule broadcasts for later sending. |
| Personalization | Use dynamic variables in templates to personalize names, order IDs, or dates. |
| Tracking & Analytics | Monitor delivery, read rates, and response engagement in real time. |
| Compliance | All broadcasts use approved WhatsApp message templates to stay policy-compliant. |
How Broadcasts Work in Convers8
- Create or choose a template – Select a pre-approved WhatsApp message template.
- Define your audience – Pick individual contacts or an existing broadcast list.
- Preview and personalize – Insert dynamic variables or media (image, video, document).
- Send or schedule – Deliver immediately or plan for a specific date and time.
- Track performance – Review analytics to see who received, read, or replied.
📘 Related:Creating a Broadcast →
Compliance and Limitations
To maintain WhatsApp Business compliance:
- Only approved message templates can be used for broadcasts.
- Broadcasts are subject to rate limits based on your WhatsApp tier and quality rating.
Tips for Success
- Segment your audience: Use broadcast lists by region, behavior, or purchase type.
- Optimize send times: Analyze engagement data to find ideal hours or days.
- Follow up intelligently: When customers reply, Convers8 automatically routes the chat into the system for AI or human handling.
What’s Next?
Continue to the next guide to learn how to set up and send your first broadcast: