Display Name Approval in Convers8
When setting up your WhatsApp Business Account (WABA) through Convers8, one of the most important steps is choosing your Display Name.
This is the name your customers will see in:
- Chat headers
- Business profile
Because it represents your brand, Meta enforces strict rules to make sure display names are authentic, trustworthy, and connected to your real business identity.
❌ What Is a Display Name Mismatch?
A mismatch happens when your chosen display name does not clearly align with one of these:
- Your legal business name
- Your registered trademark/brand
- Your website domain
- The name listed in Facebook Business Manager
If Meta sees inconsistencies, your request may be delayed, rejected, or restricted.
⚠️ Why Mismatches Cause Problems
Impersonation Risk
Names that resemble established brands or sensitive keywords may be flagged.
✅ Allowed:
- “SafariTech Ltd.” → Display name: “SafariTech”
❌ Not Allowed:
- “Safaricom Apps” → Looks too close to Safaricom → flagged.
Use of Restricted or Sensitive Terms
Certain terms like Bank, Government, COVID, Hospital, Police require proper licenses.
✅ Allowed (with proof):
- “Equity Bank Kenya Ltd.” → Must provide a banking license.
❌ Not Allowed:
- “M-Pesa Loans” → M-Pesa is a licensed brand, and without proof of ownership it will be rejected.
No Link to Your Online/Legal Presence
If the name doesn’t appear in your documents or website, it won’t be approved.
✅ Allowed:
- Legal name: “Nyota Enterprises”
- Website: www.nyota.co.ke
- Display name: “Nyota”, “Nyota Enterprises”, or “Nyota Fashion” (if “Fashion” is shown on the site).
❌ Not Allowed:
- Legal entity: “Nyota Enterprises”
- Website: www.nyota.co.ke
- Display name: “Kenya Styles” → No clear connection.
✅ Convers8 Best Practices for Fast Approval
- Match your legal or trade name wherever possible.
- If using a brand name, make sure it’s clearly shown on your website.
- Avoid names that look like big companies or contain sensitive terms.
- Keep your Facebook Business Manager up to date.
- Provide extra proof if needed (e.g. trademark certificates, licenses, or screenshots).
🚀 Why This Matters
Using a clear, compliant display name helps you:
- Build customer trust.
- Avoid delays or rejections.
- Get your WhatsApp Business Account approved quickly.
For the latest rules, check Meta’s Display Name Policy.
💡 Convers8 Tip: If you’re unsure whether a name will be approved, confirm with Convers8 Support before submitting — we’ll guide you to the safest option.